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Privacy Policy

Updated: January 30, 2026

At financialadvisorsusa.com (the "Website"), one of our main priorities is the privacy of our visitors. This Privacy Policy contains information on the types of information collected on the Website and how we use it. By visiting and using the Website, you agree to our use of your information as detailed below.

If you have additional questions or require more information about our Privacy Policy, please contact us at [email protected].

Information Collected

We follow a standard procedure of using log files. These files log visitors when they visit the Website, as well as information collected through the visits. The information collected by log files includes: Internet Protocol (IP) addresses, system and browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. The purpose of the information is for analyzing trends, administering the Website, enhancing the Website, and tracking visitors' movements on the Website. Your information may be transferred to and maintained on computers located outside of your state, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States, you consent that the information which we collect through the Website may be processed in and/or outside of the United States.

Additionally, we collect any personal information that you may provide to us while completing an online form, such as your name, age, phone number, location and financial information. We do not collect any other sensitive personal data not provided by visitors to the Website.

Cookies and Do Not Track Signals

Like many other websites, the Website employs "cookies," which are used to store information such as visitors' preferences and the pages on the Website the visitors accessed or visited. That data is used to optimize the visitors' experiences, based on their browser type and/or other information. Many web browsers contain settings which enable you to accept or reject "cookies" and to disable tracking technologies. You can choose to disable cookies through your individual browser options. However, unless otherwise legally required, we do not guarantee that we will respond to such Do Not Track signals.

How We Share Your Information

We may share the information collected through our Website with our third-party service providers, including our web host. You consent to the disclosure of your information which is collected through our Website to our third-party providers, for the sole purpose of allowing them to perform the services which they have contracted to provide to us. We may also share information if required to comply with applicable laws, regulations, or other lawful requests. Lastly, in the event of a merger or acquisition with a third party, we may share your information with such third party and its representatives.

The information you share on or through the Website may be used by our partners to match you with a financial advisor or for partners to attribute revenue appropriately. Any information collected about you via the Website may be used to: help increase the efficiency and operation of the Website; deliver and improve our products and services; manage our business; monitor and analyze usage and trends to improve the Website and the user experience; generate a personal profile of you to make future visits to the Website more personalized; perform the functions and services you request; send you confirmations, updates, alerts, administrative messages, and otherwise facilitate your use of the Website; request feedback and contact you about your use of the Website; respond to your emails; compile anonymous statistical information and analyses, which we may use internally and/or provide to third parties; to support our customers and their interactions with you through our services; market to you our services (and those of third parties) that we believe may be of interest to you; and deliver information to you that you request or that we think may be of interest to you, such as articles, news, or information about various promotions.

If you provide your express consent, your information will be shared with the financial advisor with whom you are matched. Otherwise, your personal information is not shared.

Security

We utilize appropriate procedures to protect against breaches of security and the data which we collect through the Website. However, we do not guarantee the absolute security of the Website.

Children's Information

Another of our priorities is helping to protect children while they are using the Internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their children's online activities. We do not knowingly seek to collect any personally identifiable information from children. If you think that your child has provided this kind of information on or through our Website, we strongly encourage you to contact us immediately so that we can use our best efforts to promptly remove such information from our records.

Your California Privacy Rights

This section of the Privacy Policy is applicable only to visitors to the Website who are California residents, within the meaning of Section 17014 of Title 18 of the California Code of Regulations. Under the California Consumer Privacy Act ("CCPA"), up to twice in a twelve (12)-month period, a consumer has the right to request that a business disclose what personal information it collects, uses, discloses, and sells. Below is information regarding our collection, disclosure, and sales practices, in addition to instructions on how to exercise your rights regarding your personal information.

Categories and Types of Personal Information Collected

Identifiers, or information that identifies, relates to, describes, or is capable of being associated with, a particular individual

Email address; Internet Protocol address

Internet or other electronic network activity information

Time and date of your visit to the Website; time spent on the Website; referring and exit web pages; specific webpages you visited, including any third-party sites reached through the Website; Internet service provider; domain name servers; types of computers or devices accessing the Website; web browser type and version; behavioral data (opens, clicks)

Geolocation information

Geographic region based on IP address; area code and zip code associated with your web server

Commercial information

Products or services purchased, obtained, considered

Inferences drawn from any of the above information to create a profile about a consumer reflecting the consumer's preferences, characteristics, behavior, etc.

Inferences about an individual's propensity to respond to a particular email advertisement

The above personal information is used to provide you with the ability to access and interact with the Website. We collect such information directly from you via the Website, including from cookies, tags, web beacons, and tracking pixels on the Website. We use and store cookies on your computer to facilitate and customize your use of the Website. A cookie is a small data text file which is stored on your computer's hard drive (if and as your web browser permits) and can later be retrieved to identify you to us. Cookies make your use of the Website easier, make the Website run more smoothly, and help us to maintain a secure Website. The cookies may collect information about you, such as the referring website address, your IP address, your browser type and version, your Internet service provider, the area code and zip code associated with your server, the time and date of your visit, and the time you spent on the Website.

The above personal information is also used to provide email advertising services to you, and to allow you to access and interact with email advertisements. Such information is also used to track consumer interaction with our email advertisements (counting ad impressions, verifying positioning, and verifying quality of ad impressions). We collect the above personal information directly from you when you open and/or click on the email advertisements which we send to you, as well as if you request to unsubscribe from receiving future email advertisements from us.

We also collect the above personal information through advertising networks, data analytics providers, operating systems and platforms, and consumer data resellers/brokers.

The collection of personal information in the categories of "identifiers, or information that identifies, relates to, describes, or is capable of being associated with, a particular individual," "Internet or other electronic network activity information," "geolocation data," and "commercial information" is intended: 1) to provide you with the ability to access and interact with the Website; 2) for the purposes of tracking consumer interaction with the Website and with our email advertisements (counting ad impressions, verifying positioning, and quality of ad impressions); 3) for advertising/marketing services, including affiliate marketing; and 4) for analytics and internal research.

The collection of personal information in the category of "inferences drawn from any of the above information to create a profile about a consumer reflecting the consumer's preferences, characteristics, behavior, etc." is intended for: 1) advertising/marketing services, including affiliate marketing; and 2) analytics and internal research.

What Personal Information Do We Disclose?

If you elect to unsubscribe from receiving future email advertisements from us, we disclose your email address to our third-party advertisers through a suppression file, in order to comply with the federal CAN-SPAM Act. To the extent legally required to comply with applicable laws and regulations, or to respond to a lawful request, or to otherwise protect our rights, we may also disclose any of the above personal information. As we continue to develop our business, we might sell or buy assets. In such transactions, personal information collected through the Website may be one of the transferred business assets. Also, in the event that we, or substantially all of our assets, are acquired, such personal information may be included within the transferred assets.

What Personal Information Do We Sell?

Under the definitions of "Sell" and "Sale" in the CCPA, we do not sell your personal information, nor do we sell the personal information of minors under 16 years of age, without affirmative authorization. There are no financial incentives to disclose.

Your Right to Request to Know and How to Submit a Verified Request to Know

A "request to know" is a request by a consumer related to the personal information that a business has about that consumer. It may include a request for any or all of the following from us:

  • specific pieces of personal information that we have about you;
  • categories of personal information we have collected about you;
  • categories of sources from which the personal information was collected;
  • categories of personal information about you that we have sold or disclosed for a business purpose;
  • categories of third parties to whom such personal information was sold or disclosed for a business purpose; and
  • the business or commercial purpose for collecting or selling the personal information.

The CCPA permits requests to know from the same consumer up to twice in a twelve (12)-month period.

To submit a request to know, please click here, or email your request to [email protected]. For us to process it, you may be required to submit your name and email address in conjunction with your request. The name and email address which you provide will be used to verify your request and to attempt to identify you within our data records. If you elect to use an authorized agent to exercise your right to submit a request for information, proof of your consent to utilize such authorized agent as well as verification of your own identity may be required before we process the request. The information which you submit in conjunction with your request to know will be used for the express purposes of verification and providing you with responsive information to your request, if required.

Your Right to Request Deletion and How to Submit a Verified Request to Delete

You have the right to request the deletion of any personal information which we have collected about you, or which we maintain. To submit a verifiable request to delete, please click here, or email your request to [email protected]. For us to process it, you may be required to submit your name and email address in conjunction with your request. The name and email address which you provide will be used to verify your request and to attempt to identify you within our data records. If you elect to use an authorized agent to exercise your right to submit a request for deletion, proof of your consent to utilize such authorized agent as well as verification of your own identity may be required before we process the request. The information which you submit in conjunction with your request to delete will be used for the express purposes of verification and fulfilling your request, if required.

A two-step process must be utilized for online requests to delete, whereby you first clearly submit your request to delete, and second, you separately confirm that you want your personal information deleted.

To the extent that your personal information is necessary for us to maintain for a reason delineated in Cal. Civ. Code ยง 1798.105(d) (including but not limited to completing a transaction for which the personal information was collected, providing a good or service you have requested, detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, debugging, etc., or to comply with a legal obligation), we may not be required to comply with your request for deletion. For instance, we are not required to delete personal information which is necessary to maintain suppression files for those individuals who have opted out of receiving email marketing from us. If we are unable to verify your request, we will notify you to that effect.

Your Right to Non-Discrimination for the Exercise of Your Privacy Rights

California affords consumers with the right not to receive discriminatory treatment by a business for the exercise of their privacy rights conferred by the CCPA. This means that you cannot be denied goods or services; be charged different prices or rates; be provided with a different level or quality of goods or services; or have it suggested that you will receive a different price or rate or different level or quality of goods or services. Notwithstanding the above, a business can charge a consumer a different rate or price or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to the consumer by the consumer's data. Further, notwithstanding the above, a business may offer financial incentives for the collection of personal information, the sale of personal information, or the deletion of personal information, and may also offer a different price, rate, level, or quality of goods or services to the consumer if that difference is directly related to the value provided to the consumer by the consumer's data.

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our Website with regards to the information that they share, or which is collected on or through the Website. This Privacy Policy is not applicable to any information collected offline or via channels other than the Website.

Consent

By using our Website, you hereby consent to our Privacy Policy.

Contact Us

If you have additional questions or need more information about our Privacy Policy, do not hesitate to contact us through email at [email protected]. In the event that you would like to request further details on the information which we have collected about you on or through the Website, or to request deletion of such information, please email us at the email address above. Further, if you have a disability which interferes with your ability to access this policy, we can make accommodations to present the policy in an alternative format to assist you. If you would like to receive this information in another format that is accessible to your needs (for example: audio, large print, etc.) please contact us.

Cognius, Inc., d/b/a SmarterTravel
One Kendall Square, B2201
Cambridge, MA
02139

Email: [email protected]

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